A budding Internet Retailer with $15K revenue/month from selling leggings.

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PICKING A PRODUCT: “MUST BE NICHE”

As a shop owner, Yaros always wanted to try different products & different markets. Since e-commerce allowed him to access the massive AliExpress, he made up some basic rules to pick the products without getting lost in a sea of options.

Rule 1: Take a narrow niche

He chose leggings for his first product (and succeeded)! Later, Yaros continued to choose only highly niche products, such as jewelry with kitten charms and Naruto accessories.

Rule 2: Select only the most popular products within this niche

Yaros used a filter from AliExpress to choose the best-selling leggings.

Rule 3: Import products at wholesale prices not more than $20;

Luckily for Yaros, most leggings from AliExpress cost between $3 and $15.

LAUNCHING THE STORES.

After launching leggingfans.com successfully, Yaros opened two more stores named Hokagestore.com and Kittenrules.com, based on the rules he made. Now he makes $15,000 in revenue per month and encourages store owners to try e-commerce via Upinus. He also noted that store owners can try both global and local markets.
“I have many friends who run their e-commerce businesses with AliExpress. Some of them are REALLY successful, so my $15,000 per month is nothing compared to their revenues. But they mainly work on local markets.”

BENEFIT OF AUTO-FULFILLMENT

Yaros shared that he now runs 20 stores all at once. While this may seem mind-boggling considering the number of orders or requests or fulfillments you might have to do everyday. But with Upinus’s auto-order fulfillment, Yaros is hands-free, which allows him to focus on customer service and marketing.

BIGGEST PROBLEM: MARKETING

As a physical store owner, Yaros had a lot of trouble finding good promotion strategies for his e-commerce store. He had to test many different methods, and eventually decided to focus on social media promotion on Facebook, Twitter, Pinterest, and, above all, Instagram.